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Hector Galindo – Global Business Development, Marketing & Strategic Growth Expert
Hector Galindo is a dynamic business executive with over 20 years of international experience in business development, marketing, and general management across diverse industries, including FMCG, food and beverage, industrial gases, financial services, e-commerce, and advertising. His expertise in strategic planning, brand building, and market expansion has driven success in multinational corporations and entrepreneurial ventures throughout the Caribbean, Central America, and Latin America.
Hector played a pivotal role in launching and expanding Aquaçai, a premium artesian water brand, by establishing global branding policies and procedures to protect brand equity. As the co-founder of ARKA Creative Concepts, a Below-The-Line advertising agency, he led marketing initiatives for clients in Central America, the Caribbean, and Florida. His advertising experience includes managing regional accounts for brands such as BMW and Citibank.
With over 12 years at The Coca-Cola Company, Hector advanced from Marketing Manager to Regional Channel Manager and Country Manager, leading sales and distribution strategies that fueled growth. He developed and implemented loyalty programs, consumer promotions, and incentive programs, significantly increasing customer retention and brand engagement.
As General Manager for KOSCAB (Coca-Cola South Caribbean), he spearheaded the M&A integration of multiple markets, overseeing sales and distribution across six countries and two bottling plants. His strategic initiatives earned recognition for the highest growth in the Caribbean’s non-alcoholic ready-to-drink segment. Additionally, he has played a crucial role in launching new brands, optimizing supply chains, and enhancing customer loyalty programs.
Beyond FMCG and advertising, Hector gained financial sector expertise managing his own office at Edward Jones Investments, a NYSE stock brokerage firm. He also participated in the internet startup Bittime, specializing in loyalty programs for the Hispanic online market.
Just before the COVID-19 pandemic, Hector founded Devoti Jarava Consulting in North Carolina, USA, a firm focused on business strategy and marketing consulting. Unfortunately, the economic impact of the pandemic forced its closure.
Hector holds a Business Administration degree from Universidad del Rosario in Bogotá, Colombia, and an MBA from Northwestern University – Kellogg School of Management. Fluent in Spanish, proficient in English, and with working knowledge of French, he continues to leverage his vast experience in business growth, M&A, negotiations, and client relationship management to drive success in competitive global markets.